Wheels Up Goes Pink is the motto Wheels Up (a charter company) is using for Breast Cancer Awareness.
David Darcey, pilot of the pink aircraft, stopped at West Michigan Regional Airport for a scheduled charter flight. We found out that on October 1, 2015, in conjunction with Breast Cancer Awareness Month, Wheels Up debuted their pink Beechcraft King Air 350i airplane. Check out their website to see a fast action paint job on the Beechcraft: http://wheelsup.com/pinkplane/
We were fortunate to get a firsthand view of the aircraft!